Oliver Creative's Top Ten Tips for Success on the Web

1. Have a great website, not just a website: Your site provides a first impression of you, so seek professional design help to look your best.
2. Get a real domain name: Make an immediate impression with a domain name that conveys professionalism. Yahoo!, MSN and similar addresses look unprofessional.
3. Get a real email address: Me@yahoo.com communicates "small" and "new."
4. Give visitors something useful: Visitors need a reason to come to your site. Try to add value with tips from your field.
5. Start replacing paper newsletters with e-newsletters: This not only
   positions your company as progressive, but also makes your information easy to store, revisit and pass on. You will reach more people using far less budget this way.
6. Track your results:The Web allows you to know who sees your product, when and with what frequency. Be sure to track this valuable business data.
7. Maintain: Keep your site fresh, so visitors will know to return.
8. Location: Make sure you are listed in search engines and linked to other sites, so customers can find you.
9. Get permission: Never send spam to anyone. Nobody likes it. Plus, it's illegal. It will affect your reputation.
10. Give your phone number! Provide easy ways for customers to contact you via phone and email.
    
    

Other Resourceful Information

At Oliver Creative, we want to share information that may help you use the Internet to the fullest. Below is a list of links that can provide more information about various topics:

• www.clickz.com
• www.techupdate.zdnet.com
• www.commarts.com
• www.marketingprofs.com

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